S1, E40: The Stockist - Helen Wade
In the latest episode of the Small Lake City Podcast, host Eric Nilsen sits down with Helen Wade, the visionary founder of the boutique store Stockist. Over the course of 15 years, Helen has seen significant transformations in Salt Lake City's neighborhoods, especially the vibrant Sugar House and 9th and 9th areas. Her journey is not just about entrepreneurial success but also personal growth, adaptability, and a deep connection with the community.
The episode kicks off with a reflection on the dramatic changes in Salt Lake City, focusing on Sugar House and 9th and 9th. Helen shares how her store, originally known as Fresh, has evolved alongside these neighborhoods. The first few years were particularly exciting as the area developed into a walkable, community-centered space. Helen emphasizes the importance of creating a welcoming environment for young professionals, contrasting it with the impersonal nature of larger retailers. This vision materialized in the 9th and 9th area, known for its convenience and vibrant community spirit.
Helen's background is as diverse as it is interesting. She talks about her father's career with Outward Bound, which brought her family to various scenic locales before settling in Sandy, Utah. Her anecdotes about her time at the University of Utah, van travels, and snowboarding adventures add a personal touch to the narrative. These experiences significantly influenced her decision to open a boutique that caters to the needs of young professionals, blending practicality with style.
The conversation takes a nostalgic turn as Helen reminisces about local entrepreneurial ventures. From selling hand-engraved sunglasses to hosting ping pong paddle art shows and bike races, the sense of community and creativity is palpable. However, challenges such as COVID-19 and road construction posed significant hurdles. Helen candidly discusses the impact of these challenges and the importance of local spots like Coffee Garden and Mazza in fostering a sense of community.
Helen also delves into the evolution and sustainability of boutique stores in the fashion industry. She highlights the importance of adaptability, citing how successful boutiques like The Collective and FICE have thrived by staying ahead of trends. The practicality of clothing is another key focus, emphasizing the need for versatile outfits that suit various daily activities without frequent changes. Helen’s husband plays a crucial role in the store’s unique design, fabricating much of the store’s furniture, adding a personal and distinctive touch.
The episode concludes with a look at exciting future projects for Stockist. Helen shares plans for a potential pop-up in Park City and the launch of a private label collection, Edwin Arthurs, featuring products made in Japan. These ventures promise new opportunities and continued growth, reflecting Helen’s unwavering commitment to her business and community.
In essence, this episode of the Small Lake City Podcast is a rich tapestry of personal stories, entrepreneurial insights, and community spirit. Helen Wade’s journey with Stockist is a testament to the power of vision, adaptability, and a deep connection with one’s community. Whether you’re a budding entrepreneur or a local business enthusiast, this episode offers valuable lessons and inspiration.
Links:
Listen to full episode :
